How can triggers be used in Marketo to send an email immediately?

Triggers in Marketo are essential for automating responses based on specific actions taken by leads. Choosing "Opens Email" or "Clicks Link" as a trigger allows marketers to send an email immediately in response to those specific events.

When a lead opens an email or clicks a link, it indicates their interest and engagement with the content. By configuring a trigger for these actions, Marketo can automate the workflow to respond without any delay, thereby facilitating timely communication that aligns with the lead's behavior. This real-time response can enhance user experience and drive better engagement rates.

In contrast, scheduling an email for a future date would not result in an immediate email send, and importing a prepared email list doesn't initiate communication based on lead actions. Additionally, manually sending emails requires time and effort that contradicts the automation aspect that triggers are designed to offer. Thus, using the specific actions of opening an email or clicking a link effectively leverages the capabilities of Marketo to enhance responsiveness and engagement.