How do new instances of Marketo refer to leads?

In new instances of Marketo, leads are referred to as "People." This terminology emphasizes the individual nature of the leads within the system, aligning with common marketing practices that focus on personal engagement and relationship-building. By using the term "People," Marketo underscores the importance of understanding leads as unique individuals rather than just data points or entities within a database.

In contrast, the other terms like "Contacts" and "Prospects" may refer to specific categories of leads but do not encompass the broader view that "People" provides. "Records" is a more generic term often used in data management, and while it can refer to any data entry, it lacks the personalized aspect that is crucial in marketing strategies. Thus, referring to leads as "People" helps to create a more consensual and human-centered approach in marketing automation.