How does a Marketo Landing Page differ from a Website Page?

The distinction between a Marketo Landing Page and a Website Page lies primarily in their purpose and design. Landing pages are specifically tailored for generating conversions, such as capturing leads or driving users to take specific actions associated with a marketing campaign. These pages are often streamlined with a clear call to action, eliminating distractions that might distract a visitor from completing the desired action.

On the other hand, website pages encompass general content about a business, providing broader information about services, products, or the company itself. They serve to inform and engage visitors, often containing links to various parts of the site rather than focusing solely on conversion.

The other options present misunderstandings about the nature and function of landing pages and website pages. For instance, the notion that landing pages are user-generated is misleading, as both types of pages are typically created and managed by marketing teams. Additionally, the implication that landing pages function offline is false; both types operate online, and the claim that landing pages are exclusively part of advertisements does not encompass their broader use within campaigns beyond paid promotions.