How is the conversion percentage for forms calculated?

The conversion percentage for forms is calculated by taking the number of times a form was filled out and dividing it by the total views of that form. This formula indicates how effectively a form is converting views into actual submissions. It provides insight into the performance of the form in terms of user engagement and interest. A higher conversion percentage typically reflects that the form resonates well with users or that the form's call to action is compelling.

In this context, focusing on both the number of submissions and the total views allows marketers to evaluate the success and efficiency of their forms, adjusting strategies as necessary to improve engagement. This calculation helps in benchmarking performance and making informed decisions about form design and distribution strategies.