In Marketo, what does "is" represent as an operator?

In Marketo, the "is" operator serves as a comparison operator used to evaluate whether a specific field or value matches a defined criterion. It is commonly applied in filters and smart lists to identify records that have an exact match to a particular value.

For instance, if you create a filter to find leads where the 'Country' field "is" set to 'USA', Marketo will return only those leads whose country is specifically set to 'USA.' This precision in evaluating exact matches is essential for creating targeted marketing campaigns and effectively segmenting your audience.

Comparison operators like "is" are typically used to compare fields to constants or other field values, which is critical in effective data segmentation and analysis within the platform. This distinguishes it from other types of operators that may involve functions or logical conditions.