In Marketo, what happens when a Decorated URL is clicked?

When a Decorated URL is clicked, the recipient is automatically tracked, and their web activities are logged. Decorated URLs in Marketo are specifically designed to include tracking parameters that enable the platform to identify the user engaging with the content. These tracking parameters, which contain identifiable information related to the recipient, allow Marketo to capture and log the recipient's actions when they visit the page linked to the URL.

This functionality is crucial for marketers as it helps in monitoring user engagement and behaviors, providing valuable insights that can inform marketing strategies and decisions. By tracking web activities, marketers can better understand the effectiveness of their campaigns and how recipients are interacting with their content.

The other options, while related to URL functionality, do not accurately capture the primary purpose and effect of clicking a Decorated URL in Marketo. For instance, while the recipient may be redirected to a landing page due to the URL click, the key aspect that distinguishes a Decorated URL is its tracking capability. Additionally, there are no inherent mechanisms within a Decorated URL that would make it inactive or share recipient information with third parties, ensuring privacy and compliance with data protection standards.