What are Global Assets in Marketo?

Global Assets in Marketo refer to resources that are created within the Design Studio and are designed for use across multiple campaigns and programs within the Marketo environment. This allows marketers to maintain consistency and efficiency, as these assets can be leveraged in various places without the need to recreate them every time a new campaign is launched.

For instance, a global asset could be a template for an email, landing page, or even snippets of content that you want to use across different marketing initiatives. This not only saves time but also ensures that branding and messaging remain uniform across different touchpoints as campaigns evolve.

By utilizing Global Assets, marketers can enhance their operational workflow and ensure that all campaigns adhere to the company's standards and guidelines. This centralization of resources makes it easier to manage and update materials, contributing to a more streamlined marketing process.