What are Local Assets created for in Marketo?

Local Assets in Marketo are specifically created for use within a particular program. This means that they are designed to support the initiatives, campaigns, and activities associated with that specific program, allowing marketers to tailor their resources and materials to fit the needs of particular efforts.

When assets are developed as Local Assets, they are confined to the context of the program they belong to and can include items such as emails, landing pages, and forms that are specifically intended for use within that program. This localized approach ensures that all elements are relevant and aligned with the goals of the program, enhancing the program's effectiveness and coherence.

In contrast, assets created at a global level would not be confined to a single program, and those intended for external applications or solely for reporting would serve different needs and purposes altogether, which do not align with the specific functionality of Local Assets in Marketo.