What are Local My Tokens designed for in Marketo?

Local My Tokens in Marketo are specifically created to facilitate the customization of assets within a particular program or campaign folder. These tokens allow marketers to set values that can be easily managed and utilized within the context of that specific program, making it easier to tailor messaging and content based on local parameters.

When using Local My Tokens, marketers can define values that are unique to their campaign and use them in emails, landing pages, and other program elements. This ensures consistency and efficiency in how the campaign content is displayed and allows for dynamic personalization. This functionality is essential for creating personalized experiences that resonate with the target audience.

The other options do not accurately reflect the primary intention of Local My Tokens. While they may relate to aspects of program management or security, Local My Tokens are distinctly focused on enabling program-specific customization and personalization.