What are My Tokens in Marketo?

My Tokens in Marketo are best defined as custom tokens created for data entry in Marketo programs. They allow users to personalize content and streamline their marketing processes by incorporating variable data directly into campaigns and assets.

These tokens can dynamically pull in information like lead details or specific program data, which helps create tailored experiences for each recipient. The customization aspect of My Tokens empowers marketers to efficiently manage and personalize their communications and campaigns by changing the underlying data without needing to modify the entire campaign structure.

The other options do not accurately reflect the nature and functionality of My Tokens. Predefined tokens for global use would refer to standard tokens that are available in Marketo for all users without customization specific to a particular instance. Generic placeholders for emails imply that they can only be used in email content, which underrepresents their capabilities since they can also be used within landing pages and other assets. Lastly, stating that they are static values that cannot change contradicts the very purpose of My Tokens, which is to allow for dynamic personalization based on the underlying data.