What are Overridden My Tokens?

Overridden My Tokens refer to tokens that are inherited from the campaign folder but can be customized for a specific program. This means that while a default value exists at a higher folder or campaign level, program managers have the flexibility to tailor these tokens according to the specific needs of their individual program.

This approach allows for a consistent overarching theme or messaging from the campaign folder to be utilized, while still enabling the adjustment of details to better fit individual program requirements. This feature helps maintain organization-wide consistency while providing the necessary customization needed to address unique program goals or target audience nuances.

Being aware of how overridden tokens function is critical for effective marketing automation management, as they promote both efficiency and personalization in campaigns. Tokens being unable to be changed or restricted to specific users, as suggested by other options, would not align with the primary utility and intent of overridden My Tokens, which emphasizes adaptability and customization within the Marketo platform.