What are system tokens used for in Marketo?

System tokens in Marketo are primarily utilized to provide the system’s date and time, as well as to support universal email functions. This includes features such as personalization and dynamic content in email campaigns. By integrating system tokens, marketers can effectively include dynamic elements in their communications that reflect the current date or time, tailoring messages for better relevance and engagement with recipients.

For instance, if a campaign is being sent to users on a specific day or at a particular time, system tokens allow the email to automatically display the current date or any specific time-related information without manual updates. This capability enhances the automation and personalization aspects of email marketing within the platform.

In contrast, while tracking user engagement metrics, enabling email list segmentation, and generating automated reports are essential functions in Marketo, they do not specifically pertain to the role of system tokens. Instead, these activities typically involve other tools and features within the platform. System tokens serve a distinct purpose in enhancing the personalization capabilities in email communications.