What are the four outcomes when you approve a landing page in Marketo?

When a landing page is approved in Marketo, it signifies that the page is ready for public access and can begin functioning within the intended marketing strategies. The approval process has several key outcomes, which is why the selected answer provides a comprehensive understanding of what happens next.

Firstly, the URL going live means that anyone with the link can access the page, making it publicly available for visitors. This is a crucial aspect, as it allows marketers to direct traffic to the page effectively.

Secondly, being usable in a program reflects the landing page's integration into broader marketing initiatives. This means that the page can now feature within a marketing program, whether for lead generation, content promotion, or event registration, thus enhancing the overall marketing strategy and objectives.

Thirdly, the landing page becomes a target for a smart campaign, which facilitates the automation of marketing activities based on visitor interaction with the page. This allows marketers to trigger specific actions, such as sending follow-up emails to leads who submitted their information via the form on the landing page.

Lastly, tracking activity is pivotal, as it enables marketers to monitor visitor engagement and gather metrics that assess the page's performance. This data is essential for analyzing the effectiveness of marketing efforts and making informed decisions for future campaigns.

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