What characterizes a soft bounce in email marketing?

A soft bounce in email marketing refers to situations where an email cannot be delivered temporarily, often due to the recipient's inbox being full, the server being down, or the recipient being away or unable to receive emails for a short period. This means that there is a possibility that the email will be successfully delivered later.

Understanding soft bounces is essential for marketers as they differentiate between issues that are likely to resolve themselves versus those that may indicate a deeper problem, such as invalid addresses or permanent failures. Tracking and managing soft bounces effectively can help maintain a healthy sender reputation and ensure future deliverability.