What distinguishes a Person from a Lead in Marketo?

In Marketo, the distinction between a Person and a Lead lies in the terminology and scope of the concepts. A Person refers to an individual in the database, encompassing all people, regardless of their status or relationship with your business. This category includes not just Leads, but also Contacts, Accounts, and other entities.

On the other hand, the term Lead is used specifically for individuals who have shown interest in your offerings, usually through marketing engagement, but who are not yet a fully qualified prospect or customer. The definition of a Lead focuses on the potential that individual has based on their interactions, generally identifying them as contacts in early stages of the sales funnel.

Understanding this distinction is crucial for effectively managing and segmenting your database in Marketo, allowing for more tailored marketing strategies and communications. This broader understanding of persons versus leads is essential for utilizing the platform effectively, ensuring accurate targeting and follow-up based on a person’s specific status and engagement with marketing efforts.