What do My Tokens refer to in Marketo?

My Tokens in Marketo specifically refer to tokens that are defined within a single program and are unique to that program. They allow users to customize and personalize content for specific campaigns without altering the main assets. This functionality is particularly useful because it enables marketers to create targeted messaging that resonates with a particular audience segment.

By utilizing My Tokens, marketers can maintain consistency while also adapting their content to fit the needs of their individual campaigns, ensuring that the messaging remains relevant and impactful. This program-specific characteristic facilitates greater flexibility in managing marketing content and helps streamline the process of content personalization across different campaigns.