What does a stream in an engagement program represent?

A stream in an engagement program represents a set of content prioritized for distribution. In Marketo, engagement programs are designed to nurture leads through a systematic approach to delivering relevant content over time. Each stream encompasses a collection of assets, such as emails, webinars, and other types of content that are curated to guide the lead's journey and interaction based on their engagement level or stage in the buying process.

This organization allows marketers to tailor their communication strategies effectively, ensuring that leads receive the right information at the right time, thereby enhancing their experience and encouraging further engagement. The prioritized nature of the content in a stream helps in delivering a structured and strategic approach to nurturing leads, making it clear why this choice accurately describes the concept of a stream within an engagement program.