What does it mean when a lead is marked as 'soft bounced' in email campaigns?

When a lead is marked as 'soft bounced' in email campaigns, it indicates that the lead is temporarily unreachable. This typically occurs due to reasons such as the recipient's inbox being full, a temporary server issue, or a brief internet connection problem. Unlike hard bounces, which signify a permanent failure to deliver (such as an invalid email address), soft bounces imply that the email might still reach the recipient at a later attempt. Understanding the difference between soft and hard bounces is crucial for managing and maintaining a healthy email list, as it helps marketers determine when to try resending emails versus when to remove a lead from their lists entirely.