What does the 'Cast' action refer to in an engagement program?

The 'Cast' action in an engagement program specifically refers to the activity of sending emails from the program. This term is used within Marketo to denote the process of deploying or "casting" messages to a designated group of leads within the engagement program. Engagement programs are designed to nurture leads over time by delivering relevant content based on their interests and interactions, and the 'Cast' action is how those messages are actually sent out to those leads.

Understanding this action within the context of engagement programs is crucial, as it highlights how Marketo automates communication with leads, ensuring timely and personalized outreach based on predetermined schedules and content flows. This is a key aspect of effective lead nurturing and segmenting communications based on user behavior.