What does the People by Status Report measure?

The People by Status Report is designed to track how individuals progress through various stages of marketing processes in Marketo. This report provides insights into the movement of leads or contacts across different statuses, such as new, engaged, or sales-qualified leads. By monitoring these changes, marketers can evaluate the effectiveness of their lead nurturing efforts, understand conversion trends, and identify areas for improvement within their marketing and sales funnels.

This information is crucial for optimizing engagement strategies, as it allows marketers to determine how effectively they are moving people from one stage to the next. Understanding these transitions can inform adjustments to campaigns, messaging, and resource allocation, helping to enhance overall performance and achieve better outcomes.