What does the People Performance Report track?

The People Performance Report specifically tracks database growth over time. This report is focused on the changes in the number of people within your Marketo database, giving insights into how your marketing efforts are affecting overall audience size and engagement levels. It may display metrics such as net new leads added, leads gained or lost due to various factors, and overall trends related to your audience growth.

Tracking database growth is crucial for understanding the effectiveness of strategies aimed at lead generation and retention. By analyzing this data, marketers can assess whether their campaigns and marketing tactics are successfully attracting new prospects or if there are issues leading to lost contacts. This helps inform future marketing strategies and optimizations.

The other options focus on specific aspects of campaign performance or financial metrics, which are tracked through different reports in Marketo, thus making them less relevant to the specific focus of the People Performance Report.