What does the term "Index follow" refer to in the context of landing pages?

The term "Index follow" in the context of landing pages refers to a setting that allows search engines to index the page. When search engines crawl a website, they use various directives to determine how they should treat the pages they encounter. The "follow" aspect means that the search engine is permitted to follow links from that page to other pages. In contrast, to "noindex" a page would instruct search engines not to include that page in their search results.

When this setting is applied, the landing page becomes discoverable to users through search engine results, increasing its visibility and the potential for attracting traffic. This is particularly important for marketing initiatives where driving traffic to a landing page is key to achieving campaign objectives.

The other choices pertain to different functionalities that are not directly associated with enabling search engines to index content. For instance, hiding a page from search engines is managed by the opposite directive, while disabling tracking on a page relates to analytics and performance monitoring, and content formatting guidelines are about the aesthetics and structure rather than search engine optimization.