What does the web page activity report show?

The web page activity report primarily focuses on tracking the visitors to a website, highlighting both known users (those who have engaged with your marketing campaigns and can be identified) and anonymous users (those who haven't been identified yet but are still visiting the site). This capability is essential for understanding user behavior on your website and assessing the effectiveness of your marketing initiatives.

By analyzing this report, marketers can segment their audiences and tailor their strategies based on both identified and unidentified visits. It assists in determining which contact records are engaging with the content and which potential leads may need further nurturing, allowing for targeted follow-up actions.

The other options either pertain to different aspects of marketing analytics or do not specifically relate to the primary function of the web page activity report. For instance, tracking email clicks is relevant to email performance analysis, traffic sources are typically covered under analytics reports on website traffic, and conversion rates are usually associated with landing page performance rather than general web page activities.