What happens when you approve a landing page in Marketo?

When you approve a landing page in Marketo, it becomes an active asset, meaning it is now available for use in various marketing efforts, including email campaigns. This approval process signifies that the landing page is ready for public use, allowing marketers to direct traffic to it from their emails and other promotional activities. Once approved, the page can have its URL shared, integrated into marketing automation workflows, and tracked for performance metrics.

While the other options touch on aspects of landing pages, they do not accurately represent the immediate outcome of the approval process. The ability to use the landing page for internal testing is not a function of its approved status. Automatic collection of user feedback and generation of reports on traffic data are potential benefits of a landing page once it is live, but these do not specifically occur as a result of the approval itself. Instead, approval simply transitions the landing page to an active state for full marketing use.