What is a Marketo Lead Score?

A Marketo Lead Score is a numerical value that assesses a lead's engagement and their suitability for a business's product or service. This scoring system takes into account various factors such as the lead's interactions with marketing materials, website behavior, and demographic information. By evaluating these aspects, Marketo helps businesses prioritize leads, making it easier to determine which prospects are more likely to convert into customers.

The scoring framework is designed to enhance the efficiency of sales and marketing efforts by focusing attention on those leads who demonstrate higher levels of interest or alignment with the business's offerings. This level of insight empowers marketers and sales teams to create targeted communications and strategies that increase the likelihood of conversion, fostering a more effective sales process.