What is a primary feature of the Data Import tool in Marketo?

The primary feature of the Data Import tool in Marketo is that it facilitates the upload of CSV formatted leads. This tool is designed specifically to streamline the process of adding new leads to the Marketo database, allowing users to easily import large sets of lead data through CSV files. This functionality is essential for marketing teams that regularly acquire lead information from various sources, such as events or third-party services, ensuring that their marketing automation efforts can proceed without gaps due to missing data.

The Data Import tool supports various data configurations and ensures that leads can be accurately mapped to the existing fields within Marketo. This capability is crucial for maintaining data integrity and leveraging the platform's automation tools effectively.