What is a Smart Campaign in Marketo?

A Smart Campaign in Marketo is fundamentally a group of automated marketing activities that are triggered by specific criteria. This feature allows marketers to streamline and automate their processes, enhancing efficiency and ensuring that the right messages reach the right audiences at the right times. Smart Campaigns can include various components such as triggers, filters, and various actions (like sending emails, adding leads to lists, and updating lead scores) based on the behaviors or attributes of the leads, thus providing a tailored marketing experience.

The automation aspect is vital, as it enables continuous engagement and can be set up to run without manual intervention, making it a powerful tool for executing complex marketing strategies with minimal effort. This ability to respond to specific criteria dynamically distinguishes Smart Campaigns from other marketing activities that may require more manual oversight or do not adapt based on lead behavior.