What is a static list in Marketo?

Prepare for the Marketo Certified Professional Exam. Dive into flashcards and multiple choice questions, each with detailed hints and explanations. Ensure you're exam-ready!

A static list in Marketo is indeed defined as a list of individuals that is managed manually, where users can specifically add or remove members as needed. This type of list does not update automatically based on changes to the underlying data or criteria; instead, it remains fixed unless a user takes action to alter its composition. This manual control allows marketers to curate a specific audience for targeted campaigns, ensuring that only the desired individuals are included.

In contrast to dynamic lists, which automatically update based on defined criteria (like changes in lead behavior or attributes), a static list remains constant until manually changed. Therefore, option B accurately captures the essence of a static list, highlighting the lack of automatic updates and the user's ability to manage the list actively.

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