What is a template in Marketo?

In Marketo, a template refers to an email or landing page shell that provides the structural and design elements for specific mailings. Templates are pre-defined layouts that include placeholders for content, images, and links, allowing marketers to maintain brand consistency and streamline the design process. By utilizing templates, users can quickly create adaptable content while ensuring it aligns with established marketing guidelines.

The use of templates significantly enhances efficiency, as marketers can focus on customizing the message and call-to-action rather than starting from scratch each time. This facilitates quicker campaign launches while reducing the risk of design errors. Each template can be tailored to various audiences or campaign themes while retaining a familiar structure, making them a key asset in the marketing automation toolkit.