What is an essential action to take before deleting any asset?

Before deleting any asset in Marketo, it is essential to ensure that the asset is referenced. This step is crucial because other assets, such as emails, landing pages, or campaigns, may depend on the asset in question. If an asset is deleted without confirming its references, it can lead to broken links or corrupted workflows, negatively impacting marketing operations and user experience.

By checking if the asset is referenced, you can identify potential issues that might arise from its deletion, such as workflow disruptions or loss of content that other assets rely on. It helps maintain the integrity of your marketing processes and ensures that all assets function as intended.

Backing up the asset, unpublished status, or notifying the team are all good practices, but they do not directly address the critical concern of potential dependencies on the asset being deleted. Without confirming references, any of those actions may not prevent issues related to the deletion itself.