What is classified as an unused local asset in Marketo?

An asset living at the program level not being used is classified as an unused local asset in Marketo because it indicates that the asset exists within a program but is not actively leveraged in any campaigns or workflows. This distinction highlights the asset's current status: it doesn't contribute to ongoing marketing efforts, making it an unused resource.

In Marketo, program-level assets can include things like landing pages, emails, and forms. If these are not incorporated into any active smart campaigns or workflows, they are considered unused and could potentially be identified for review, cleanup, or repurposing in future marketing activities. Recognizing these unused assets helps marketers manage and optimize their resources effectively.

Other choices describe assets that may still have a role or are being utilized in some capacity, whether in active campaigns, are in the process of preparation, or have been retired but may retain historical relevance. This clarified distinction helps in efficient asset management within Marketo’s functionality.