What is the primary tool for importing leads into Marketo?

The Data Import Tool is specifically designed for importing leads into Marketo. This tool allows users to efficiently upload and integrate data from various sources into the Marketo database, ensuring that the lead information is captured accurately. By using the Data Import Tool, users can manage their lead database more effectively, simplifying the process of adding new leads and updating existing records.

In contrast, other options serve different functions within the Marketo platform. The Lead Management System focuses on the ongoing management and nurturing of leads rather than their initial import. The Campaign Management Tool is utilized for planning, executing, and tracking marketing campaigns and does not facilitate data imports. The Analytics Dashboard provides insights and reporting on campaign performance and lead activity, rather than handling the direct importation of lead data. This distinction highlights why the Data Import Tool is the primary choice for this task within Marketo.