What should be avoided when creating metadata for a landing page?

Using generic titles and descriptions in metadata for a landing page should be avoided because these elements are crucial for both search engine optimization (SEO) and user engagement. Unique and descriptive titles and descriptions help search engines understand the content of the page, which can improve visibility in search results. They also play a significant role in attracting clicks from users, as compelling and relevant titles and descriptions are more likely to catch the attention of your target audience.

When metadata is generic, it fails to differentiate the landing page from others, reducing the chances of engagement and performance in organic search rankings. Specific and targeted metadata, tailored to the content of the landing page and the audience it serves, enhances the page's effectiveness in achieving its marketing goals.