What type of form asks for additional information each time a visitor completes one?

Progressive forms are designed to enhance user experience by requesting additional information from a visitor each time they fill out a form. This approach is beneficial because it allows marketers to gather more data about their leads without overwhelming them with long forms all at once. When a returning visitor submits a form, the system recognizes them and prompts them for new data points that have not yet been collected, rather than asking for the same information they've already provided.

This dynamic behavior is a key feature of progressive forms, as it helps build a comprehensive profile of the lead over time while maintaining engagement and reducing form abandonment rates. By leveraging progressive profiling, marketers can tailor their strategies and communications more effectively, resulting in richer insights and improved connection with their audience.