When creating URLs for landing pages, what is an important tip to follow?

Using something descriptive for your landing page URLs is crucial because it enhances the user experience and can improve search engine optimization (SEO). Descriptive URLs provide clarity about the content of the landing page, making it easier for users to understand what to expect even before clicking the link. This is particularly important when sharing links on social media, in emails, or in advertisements, as users are more likely to engage with a URL that offers a clear indication of its destination.

In addition, descriptive URLs can contribute positively to SEO. Search engines use URLs as one of many factors to determine the relevance of a page on a specific subject. Including keywords in the URL can signal to search engines what the page is about, thus potentially improving its visibility in search results.

While other considerations, such as length and readability, are important, nothing is as critical as ensuring that the URL effectively communicates the purpose and content of the page. It builds trust with users and supports overall marketing strategies better than a generic or vague URL.