When should a "Batch Campaign" be used in Marketo?

A Batch Campaign in Marketo is particularly suited for executing actions on a specific segment of leads at a scheduled time. This allows marketers to target groups of leads based on defined criteria, applying changes or campaigns in bulk rather than on an individual basis.

Using a Batch Campaign is advantageous when there is a need to process a large number of leads consistently, such as sending out an email blast or updating lead information at a specific time that aligns with the overall marketing strategy. It provides the flexibility to define the timing and audience, ensuring that marketing efforts are efficient and appropriately timed to meet campaign goals.

In contrast, immediate lead scoring updates are more suitable for Trigger Campaigns, which react to real-time events rather than scheduled batch processing. The need for personalizing emails before sending implies more individualized actions and dynamic content, which can be better handled through real-time or trigger-based campaigns. Tracking individual lead activities focuses on analyzing specific behaviors or engagements, which also falls outside the use case for Batch Campaigns.