Which feature allows you to customize the content of your newsletter based on individual recipients?

The ability to customize the content of your newsletter based on individual recipients is best achieved through dynamic content. This feature allows marketers to personalize the messages and offers that specific contacts receive, based on their attributes or behaviors. For example, you can display different images, text, or calls-to-action in the same email or webpage for different audience segments. This personalization increases engagement and relevance, ultimately enhancing the effectiveness of your marketing communication.

Dynamic content works by using smart lists or tokens to identify recipient characteristics and adapt the content accordingly. In practice, this means that if you have a segment of contacts who have shown interest in a specific product or service, you can tailor the newsletter content to highlight that interest, which makes the communication more relevant to each recipient's needs.

Other features, such as progressive forms or static forms, do not offer the same level of personalized content delivery within newsletters. Progressive forms focus on gathering additional information from leads over time, while static forms collect data without adjusting to recipients' individual characteristics. Multi-page forms are more about the structure of lead capture forms rather than personalization of content. Thus, while these options serve their respective purposes, they do not enable the same level of content customization that dynamic content provides.