Which feature enables businesses to assess and manage their return on investment in Marketo?

The feature that enables businesses to assess and manage their return on investment in Marketo is success metrics. Success metrics provide insights into the effectiveness of marketing efforts, allowing businesses to track key performance indicators such as conversion rates, engagement levels, and overall campaign performance. By analyzing these metrics, organizations can make informed decisions on how to allocate resources, boost their marketing effectiveness, and ultimately gauge their return on investment.

Tags, while useful for organization and categorization within Marketo, do not directly assess ROI. Streams are more about managing content delivery and user experience within campaigns, but they do not specifically relate to measuring investment returns. Templates serve to standardize and streamline marketing assets but do not provide analytical insights into ROI either. Thus, focusing on success metrics allows businesses to holistically evaluate their marketing efforts and financial impacts.