Which function in Marketo helps track user actions on landing pages?

The Activity Log serves as a crucial function in Marketo for tracking user actions on landing pages. It provides a detailed record of individual user activities, capturing information such as page views, form submissions, and other interactions. This log allows marketers to analyze how users engage with specific landing pages, providing insights into their behavior and interests.

Additionally, the Activity Log can be pivotal for understanding the effectiveness of marketing efforts, since it records each engagement and interaction a lead has with various assets, including landing pages. This data is invaluable for refining marketing strategies and enhancing user experiences based on observed behaviors.

While options like the Analytics Dashboard, Lead Scoring, and Smart Campaigns provide valuable marketing insights and functions, they do not specifically focus on tracking individual user actions on landing pages in the same detail or context as the Activity Log.