Which Marketo feature is utilized to personalize a newsletter's subject line?

The feature utilized to personalize a newsletter's subject line is tokens. Tokens in Marketo allow users to insert dynamic content that changes based on recipient data or attributes stored in the Marketo database. When creating a newsletter, tokens can be used to pull in specific information such as a recipient's name, company name, or any other custom field data configured in Marketo. This capability enhances the relevance of the communication and can significantly improve engagement rates, as recipients are more likely to open and interact with emails that feel personalized.

Using tokens ensures that each newsletter sent has a unique subject line tailored to the individual receiving it, making it more appealing and likely to resonate with the audience. For example, instead of a generic subject line like "Our Latest News," a newsletter might have a subject line like "John, Check Out Our Latest Updates!"—a clear benefit of employing tokens for personalization.