Which of the following are key components of a Marketo program?

The key components of a Marketo program are assets, members, and campaigns, making this option the correct choice.

In the context of Marketo, 'assets' refer to the various materials that are utilized within a program, such as landing pages, emails, forms, and other content that help engage potential leads. 'Members' are the individuals who are part of the program, usually consisting of leads or contacts who have interacted with the assets. Lastly, 'campaigns' represent the workflows and automated processes that execute the marketing strategies within the program. These campaigns can be triggered based on specific actions or conditions met by the members, leading to targeted marketing efforts.

While the other options mention important marketing concepts, they do not encapsulate the core components of a Marketo program in the same way. For example, leads, contacts, and transactions focus more on the customer database and sales process rather than program functionality. Reports, dashboards, and metrics are crucial for measuring success but pertain to analysis rather than the program structure itself. Emails, surveys, and webinars may be assets within programs but do not cover all aspects of a Marketo program as a whole.