Which of the following best describes the opportunities feature in Marketo?

The opportunities feature in Marketo is designed to identify and track sales prospects that are likely to convert, making option B the best description. In a sales context, opportunities represent potential revenue-generating scenarios where a lead is not just a prospect, but is also engaged in a process that moves them closer to making a purchase. This feature helps marketing and sales teams analyze and optimize their efforts by focusing on leads with a higher probability of conversion, facilitating a more effective alignment between marketing activities and sales initiatives.

This understanding is crucial for any marketing professional using Marketo to enhance lead management, as recognizing opportunities allows for more targeted follow-up actions and tailored marketing strategies that can further nurture these leads along the sales funnel.