Which token type would you primarily use to help track opportunities in a campaign?

Using Campaign and Program Tokens is particularly effective for tracking opportunities in a campaign because these tokens are specifically designed to be utilized within the context of individual campaigns and programs. They can be customized to pull in specific information about the campaigns, such as details about movement through different stages, success rates, and associated opportunity values.

This type of token allows marketers to create dynamic content that can respond to the individual data points relevant to each opportunity. By leveraging these tokens, marketers can ensure precise reporting and tracking on the performance of campaigns relative to the opportunities they create and nurture. This aligns perfectly with the need to analyze how various campaigns contribute to generating and closing opportunities.

In contrast, Member Tokens are typically used to manage and personalize communications directed at individual leads or members of a campaign, not to track overarching opportunities. My Tokens are more personalized and geared towards individual marketer's use, while System Tokens provide standardized system information but do not focus specifically on tracking opportunities within the dynamics of a campaign. Thus, Campaign and Program Tokens stand out as the most suitable choice for effectively tracking opportunities.