Which two types of assets can be included in a Marketo program?

In Marketo, the primary types of assets that can be included in a program are landing pages and emails. These assets are crucial for executing marketing campaigns and nurturing leads.

Landing pages are designed to be the destination for visitors after they click on a marketing asset, allowing you to capture leads through forms and provide information about offers or services. Emails, on the other hand, are fundamental for communication with leads and prospects, enabling targeted outreach, nurturing workflows, and engagement campaigns. Both of these assets can be managed, tracked, and optimized within the Marketo platform to facilitate marketing strategies effectively.

While reports and webinars, forms and surveys, as well as banners and pop-ups are valuable components of marketing efforts, they do not directly represent the primary asset types used to build and manage Marketo programs in the way landing pages and emails do. Reports are used for analysis and metrics, webinars may serve as individual marketing events rather than program assets, and forms and surveys function as tools to capture information but are not standalone assets in this context.