Who are considered new users in Marketo?

Individuals considered new users in Marketo are those who came in through a specific program and are new to the Marketo environment. This definition focuses on their initiation into the Marketo platform and implies that they have just begun their journey with its capabilities, tools, and processes.

Understanding this context is crucial as it means these users might need specific guidance, training, and support to effectively navigate and utilize Marketo. They represent a fresh audience that can significantly benefit from the onboarding resources that Marketo offers. Their inexperience with the platform could impact how they engage with marketing efforts and campaigns moving forward, making it essential for organizations to recognize and cater to this group differently compared to more experienced Marketo users.

Other potential definitions, such as someone completing their first transaction or having prior experience with other marketing platforms, do not align with the specific criteria of being new to Marketo itself. Simply having an understanding of marketing tools does not equate to being a new user within the Marketo ecosystem.